CBC Forum: New Markets, New Opportunities
“Moderator Carol Fitzgerald of the Book Report Network asked audience members to ‘dismiss your preconceived notions about marketing and selling books,’ before asking the panelists to comment on effective methods of getting kids to connect with both physical books and digital educational content. Brallier explained that kids who visit Poptropica, which he developed in conjunction with Jeff Kinney, explore virtual themed ‘islands’ using avatars. Much of the appeal of Poptropica, Brallier believes, is that it is unchartered territory, where readers can explore storytelling on ‘their own accord.’”
