Macmillan Launches the ‘ReaLITy’ Marketing Campaign
Laurie Halse Anderson’s Speak was named the lead title in this venture. “Next spring, Jason Schmidt’s YA memoir, A List of Things That Didn’t Kill Me, will be the first nonfiction title included in the ReaLITy campaign. A darkly humorous but searing account of his childhood, Schmidt’s memoir is reminiscent of Augusten Burroughs’s Running with Scissors and Jeannette Walls’s The Glass Castle, according to [Jill] Grinberg, his agent.”
