Penguin Random House Launches #GiveaBook Campaign
Booksellers and individuals are encouraged to join the effort by creating #GiveaBook challenge videos (naming a book they are giving and why, and challenging three friends to take part) and sharing them online. So far National Book Award winner Jacqueline Woodson (Brown Girl Dreaming) has created and posted her own video, with other authors steadily joining.
You can follow the campaign on Facebook, Twitter @giveabooknow and Pinterest.