Macmillan Children’s Publishing Group to Launch the #Cyborgmonday Campaign For ‘Fairest’
“#Cyborgmonday is designed to promote pre-pub buzz for the fourth installment of the fairytale-themed Lunar Chronicles, due from Feiwel and Friends on January 27. The novel continues the saga of Cinder – a cyborg – and spotlights the nefarious and famously vain Queen Levana. The pre-pub promotion for Fairest, which has a 250,000-copy first printing, involves online promotions as well as a performance element, launching on November 17. On that date, costumed Lunar Chronicles characters will take to the streets in 10 cities, distributing sample chapters of the series’ inaugural novel, Cinder, which include details about how fans can participate in #cyborgmonday.” (Publishers Weekly)
