Candlewick Press & the American Booksellers Association to Bring Back the “Find Waldo Local” Promotion
“In addition to increasing the cut-off from 250 indie bookstores in 2012 to 300 in 2013 and the number of participating businesses from 5,000 to 7,500, the 2013 promotion has additional features: it includes new social media components and new prizes aimed at driving book sales. Last year’s Waldo scavenger hunts were popular at many stores.”
