Kids May Prefer the Kindle Fire Over the iPad
Apple’s iPad tablet holds the second best spot. Among the participants of this study, 27% of children who use eReaders prefer the Kindle Fire and 20% favor the iPad.
“This shift comes amid increasing adoption of tablets among e-reading children, according to the report. Some 84% of e-reading children now have access to tablets, up from 72% in January, which pegged the proportion of children who are reading digitally at 54%.”