How Has Book PR Changed?
“Authors and publishers are still readjusting expectations in a digital era where ‘what’s your platform’ has become a question of vital importance, and the ‘marathon, not a sprint’ mantra is still looked upon as an abject alibi, rather than a legitimate marketing strategy…For many new authors in the digital era, there’s an opportunity to redefine marketing success, building into the strategy the longer-term goals that comprise making connections, building trust and support, and creating a network of true fans–not simply a number of followers. Smart author and publisher marketers know this means starting to build audiences well before a book even finds its way to market, and long after a book is released.”
