The Children's Book Council's Early Career Committee (ECC) is dedicated to enriching the careers of those in their first five years in the children’s publishing industry, contributing to the vitality of the industry as a whole, and fostering literacy. Learn more

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Licensing and Branding 101 Panel | September 22, 2014

Licensing+and+Branding+101+Panel

Last month, the ECC hosted a continuing education event featuring three industry luminaries with expertise in licensing and branding.

Panelists Samantha Schutz (Associate Publisher at Scholastic), Erin Stein (Editorial Director at Little, Brown), and Veronica Wasserman (Brand Director at ABRAMS) — with moderator Morgan Dubin (Publicist/Marketing Associate at ABRAMS and ECC Board Chair) guiding the discussion — presented a thorough overview of the broad and dynamic topic, covering everything from the basics* to more nuanced challenges of their departments** to the surprising audiences reached by certain brands***.

*What’s the difference between licensing and branding, anyway?

**How is licensing and branding approached differently depending on the different sales channels a publisher may be trying to reach?

***Did you know there is a contingent of adult My Little Pony enthusiasts who call themselves Brownies? (If you didn’t, now you do.)

If you missed the panel, you can hear the answers to these questions (and learn a lot more about Brownies) by checking out the recording!

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