JetBlue and Random House Children's Books Partner for the Soar With Reading Program
It is our hope that providing free access to books in a fun and convenient way will encourage reading. Additionally, in support of the vending machine program, the community will have the opportunity to opt-in to a SMS campaign where JetBlue will provide age-appropriate reading tips, updates on vending machine book selections and information about “special-guest readers” appearing at the machines. (The Soar With Reading Website)
