Simon & Schuster Children’s Publishing to Partner with Shindig for “Hot YA Summer Chat Series”
FOR IMMEDIATE RELEASE
New York, NY, June 11, 2013– Simon & Schuster Children’s Publishing has partnered with Shindig to offer YA readers and fans an exciting new program to regularly engage with authors through their patented large scale video chat event service. Simon & Schuster will debut the program for fans of YA literature beginning every Tuesday at 7PM EST starting on June 11th, 2013 and will continue throughout the month of July. Fans that RSVP for the events can participate for free and have the opportunity to purchase their favorite authors’ books directly from the chat room site.
New York Times bestselling author Jenny Han and Siobhan Vivian will launch the chat series by discussing the eagerly awaited sequel in the Burn for Burn trilogy, FIRE WITH FIRE. Participating authors will include Lisa McMann, Andrew Smith, Corey Ann Haydu, John Corey Whaley, Abbi Glines, Neal Schusterman and Carmen Rodrigues.
“We are very excited to partner with Shindig and to provide a place where our avid readers know they can return week after week,” says Paul Crichton, VP, Director of Publicity. “It’s also a great way to give readers who may not live near a common tour market the opportunity to interact with their favorite authors.”
“We are thrilled to be pioneering the new frontier of online reader engagement with Simon & Schuster. Stated Steve Gottlieb, Founder of Shindig. “Simon & Schuster recognizes that readers around the world are looking for meaningful ways to interact with their favorite authors, from the comfort of their homes.”
The schedule for the chats is as follows:
June 11 – Jenny Han & Siobhan Vivian (BURN FOR BURN)
(RSVP Here: http://www.shindig.com/event/
June 18 – Lisa McMann (CRASH)
(RSVP Here: http://www.shindig.com/event/
(RSVP Here: http://www.shindig.com/event/
(RSVP Here: http://www.shindig.com/event/
(RSVP Here: http://www.shindig.com/event/
(RSVP Here: http://www.shindig.com/event/
(RSVP Here: http://www.shindig.com/event/
(RSVP Here: http://www.shindig.com/event/
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Simon & Schuster Children’s Publishing, one of the leading children’s book publishers in the world, is comprised of the following imprints: Aladdin, Atheneum Books for Young Readers, Beach Lane Books, Libros para niños, Little Simon®, Little Simon Inspirations™, Margaret K. McElderry Books, Paula Wiseman Books, Simon & Schuster Books for Young Readers, Simon Pulse, and Simon Spotlight®. While maintaining an extensive award-winning backlist, the division continues to publish acclaimed and bestselling books for children of all ages. In addition to numerous Caldecott, Newbery, and National Book Award winners, Simon & Schuster publishes such high-profile properties and series as Eloise, Olivia, Raggedy Ann & Andy™, Henry & Mudge®, The Hardy Boys®, Nancy Drew®, The Spiderwick Chronicles, Nickelodeon’s® Dora the Explorer®, and SpongeBob SquarePants. For more information about Simon & Schuster Children’s Publishing, visit our website at http://kids.
About Shindig
Created by music industry pioneer Steve Gottlieb, Shindig is a revolutionary platform for large-scale video chat events. The patented technology enables hosts to give a talk, be interviewed, or show multimedia presentations, to online audiences of thousands. Audience members can see and be seen by one another in a shared environment, and are free to engage in private video chat conversations with one another at the click of a mouse. Best of all, selected participants can be brought up to “share the stage” with presenters to ask their questions “face-to-face” before the entire gathering. In short, the dynamics of physical events at internet scale.
Shindig events can be recorded and repurposed for follow-on use, quickly generating an invaluable video archive of new content. Past events have included video chat book tours, press conferences, crowdsourcing events, paid seminars, lead generation events, online conferences, online nightclubs, video chat listening parties, webinars and more. Shindig recently hosted an unprecedented 3 day program of over 50 online author talks live from BookExpo America to readers across the globe.
A demo reel of the platforms capabilities can be viewed here. For more on Shindig, please visit www.shindig.com.
Contact:
Paul Crichton, VP, Director of Publicity (212) 698-2809, paul.crichton@
