Barnes & Noble Releases an Exclusive Collector’s Edition of ‘Looking For Alaska’
“Although B&N quietly launched the exclusives program several years ago, it is only in the past year that it has started to gain traction with the publication of another Green exclusive, The Fault in Our Stars. To date that title has been the most successful book in the program, according to B&N teen book buyer Brian Monahan, who added that it ‘catapulted the program into the next stratosphere’ by selling so many more books than earlier selections.” Given the program’s success, the company plans to launch full marketing and promotional campaigns for these special books.
