“Are They Books at All?”: Disney’s Innovative New Storytelling
“It’s debatable whether one could actually call Disney’s hybrid stories ‘digital books’ because they go way beyond the words-on-paper format of traditional books. Is Disney Palace Pets a story or a game? An app or a book? ‘It’s all storytelling,” says Underkoffler, “But we’re trying to innovate, learn, and react.'”
