Laini Taylor Fans Unlock a New Chapter of Writing
The readers composed posts with some of their favorite quotes from Taylor’s series along with the #UnlockLainiTaylor hashtag. Fans were not only treated to new content, but notes straight from Taylor herself.
LBYR have teamed up with Genius, the company that started with ‘Rap Genius’ – where users annotate rap lyrics to demystify lyrical content – to offer the chapter with author Taylor’s annotations. The annotations provide an inside look at Taylor’s writing process, and how this early piece morphed into the trilogy it is now, and where it might have gone. When the chapter is unlocked, fans are taken to a website containing the story with highlighted bits of text. Users can click on the highlighted text to invoke Taylor’s annotations. (Publishers Weekly)